Making the Case for Design

Nine case studies from AIGA’s new “Making the Case” competition have been selected for effectively articulating the value of design in a clear, compelling and accessible narrative.

AIGA initiated “Making the Case” as a competition to respond to its members’ longtime interest in sharing stories that help them to communicate the value of good design, in measured terms, to clients and the public.

A jury of experienced designers and educators reviewed nearly 60 submissions to select these nine examples.

The goal for “Making the Case” is to accumulate a public archive documenting how designers—through the approach they use in addressing clients’ challenges and their execution of exemplary design solutions—have created value for their clients, their audiences and society. The case studies are meant to serve as tools that can help non-designers understand the range and effectiveness of communication design.

You can read the case studies online.

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