We are indebted to reader Roger Smolski for sending us the following in response to Sabine’s recent PaperSpecs Pro member tip “Why QR Codes are Bad for Your Brand.” Take it away Roger:
You are quite right “…marketers seem to think the mere use of a QR code is enough”. For some reason many of them think a QR Code is a call to action.
It’s easy to be pessimistic about the use of QR Codes but I have been documenting 100s of very successful uses over the last 5 years here http:/2d-code.co.uk
Unfortunately for every successful use there are many failures