Tuesday, Jan. 29, 2013
2 p.m. ET (11 a.m. PT)
PaperSpecs and Neenah Paper present the free webinar “Uncoated Paper: Reap the Marketing Rewards.” A dynamic trio of speakers will share inventive examples of successful marketing materials and offer expert advice on printing and designing with uncoated papers.
Palo Alto, Calif. – Jan. 17, 2013 – From the luscious textures to the myriad color choices, uncoated papers have long been a favorite among cutting-edge creatives. But there’s even more to get excited about these days thanks to the latest developments in papermaking and printing technologies.
“When we joined forces with Neenah Paper to revamp their CLASSIC line of swatchbooks, we got the chance to use uncoated paper in the most unconventional ways,” says Jake Lefebure, CEO and co-founder of Design Army, “transforming these popular tools of marketing into progressive works of art.”
Lefebure, along with uncoated-paper expert Tom Wright, senior director of Design at Neenah Paper, and Carrie Otto, print production manager for Neenah Paper, will lead PaperSpecs’ next free webinar, “Uncoated Paper: Reap the Marketing Rewards.”
These industry-leading experts will offer best-practice tips and tricks for creating files, give pointers on how and when to choose uncoated papers, and share some of today’s most visually exciting and successful examples of marketing materials printed on uncoated paper.
Here’s some of what attendees will hear during this inspirational and information-filled session:
Benefits of Uncoated
- How uncoated paper enhances marketing materials
- Specifying textures and colors to define the brand
- Using uncoated paper as the other color
How and When to Choose Uncoated
- The uncoated philosophy
- Perfect pairings with specialty printing processes (letterpress, foil, engraving, embossing, and more)
Tips for Using Uncoated Paper
- Can I digitally print my marketing brochure?
- Uncoated, smooth, pearlized, textures: why the difference?
- What will my 4-color look like on uncoated?
- How do I maximize the use of colors, weight and textures?
“Designers don’t necessarily need to know the technical nitty-gritty, but we do need to understand what’s creatively possible and what drives impact and action for those all-important marketing projects,” says Sabine Lenz, founder of PaperSpecs. “This webinar will offer invaluable insight into how uncoated papers are being used to successfully communicate marketing messages today.”
Thanks to the generous support of Neenah Paper, the Uncoated Paper: Reap the Marketing Rewards webinar is free. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.
About Jake Lefebure
CEO and co-founder of Design Army (Washington, D.C.) Jake Lefebure oversees new business and creative development for all of the studio’s accounts. The multi-disciplinary firm has forged alliances with industry leaders and connected with global audiences. The client list reflects a balanced mix of small businesses and international juggernauts, including the American Institute of Architects, AIGA, Bank of America, Bloomingdales, Disney, Human Rights Campaign, Marriott International Inc., Neenah Paper, The One Club, The Ritz-Carlton, University of Virginia, Washingtonian Magazines, and The Washington Ballet. He has been listed among the “50 People to Watch” by Graphic Design USA and is a regular lecturer and design judge.
About Tom Wright
Tom Wright is the senior director, Design and Advertising for Neenah Paper worldwide. With over 25 years of hands-on experience in design, a passion for fine paper, and delight in value-added printing, he has continued to build Neenah’s leadership brand in the creative marketplace. Over the years, he has collaborated with a lengthy list of incredibly talented designers. Through the efforts of their collaboration, they have created and printed literally hundreds of award-winning paper promotions and annual reports, interior spaces, tradeshow displays, and more, which have appeared in nearly every major design and design publication competition.
About Carrie Otto
Carrie Otto, print production manager at Neenah Paper, has been in the paper industry for over 16 years – 11 of which have been spent in the marketing department handling the print production on the mill’s most successful and recognized swatchbooks and promotion pieces. Troubleshooting and finding solutions to potential printing issues before getting to press are her forte. Otto loves the fact that no two projects are ever quite the same, and she takes special pride in bringing creative designs to life.
About Neenah Paper
Neenah Paper (NYSE: NP) is an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks, and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT® and CRANE® Papers, and in 2012 the company added the ASTROBRIGHTS® and combined SUNDANCE® Papers with ROYAL Brands to form the new ROYAL SUNDANCE™ Paper Collection. The company also produces envelopes in thousands of unique styles.
Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet™ for Desktop tool and the new Neenah Cabinet™ for iPad app. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. Visit Neenah Paper for more information or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Neenah’s blog, Against the Grain.
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. You can connect with PaperSpecs on Facebook, Twitter and Pinterest.
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