NEWS: Free PaperSpecs Webinar:Building Emotional Connections

News – For Immediate Release

Free PaperSpecs Webinar
Building Emotional Connections: Paper’s Role in Brand Experience
Thursday, October 8th, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’s upcoming free webinar sponsored by Sappi North America, Daniel Dejan, ETC Print and Creative Manager for Sappi North America, will explore the fascinating science behind how what we touch shapes what we feel, and how paper can influence consumer buying choices.

Palo Alto, California – September 30, 2015 – With more than half the human brain devoted to processing sensory experiences, touch in particular impacts how we understand and interpret the world. So, how things feel influences our thoughts and behaviors, our comprehension and retention of information, and profoundly shapes our emotional connections. Paper quality has been proven to have a significant effect on consumer response.

In Building Emotional Connections: Paper’s Role in Brand Experience, Daniel Dejan will outline case studies from some of the world’s best-known brands to highlight the communicative power of touch in action, while exploring Haptic Brain, Haptic Brand, a groundbreaking book that examines communications through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived.


Building Emotional Connections: Paper’s Role in Brand Experience
Thursday, October 8th, 2015

2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link:


Guest Speaker
Daniel Dejan is a print evangelist, Sappi educator, mentor, futurist and G7 expert. Through an unparalleled career, he has come to appreciate the dramatic affect that paper, it’s surface and finish, color and properties, can have on a finished print piece.

“My work with Sappi continually challenges my skills but, most importantly, offers me the tools to demonstrate how sensual, tactile and moving print communications can be in a world overwhelmed by digital experiences,” Dejan says.

Webinar Highlights
During Building Emotional Connections: Paper’s Role in Brand Experience, Dejan will define haptics and offer guiding principles to use as touch points.

Highlights of this presentation include:

  • An introduction to haptics, otherwise known as the science of touch.
  • How the brain is built to respond to touch, and why what we touch shapes how we feel.
  • How the best designers and communicators incorporate touch (and haptic media) richly in the brand experience.
  • How paper selection can dramatically improve the haptic response and elevate a haptic brand.
  • Real world examples of designs and brands that fully leverage haptics and their influence on emotional response.

Who Should Attend
Building Emotional Connections: Paper’s Role in Brand Experience will be of interest and benefit to designers as well as sales and marketing professionals who want to better understand how our brains are built to respond to touch, and how paper selection can actually influence purchasing decisions by invoking a sense of ownership through tactile experience.

Thanks to the generous support of Sappi North Americas, Building Emotional Connections: Paper’s Role in Brand Experience is free and open to the public. Space is limited, however, so be sure to reserve your seat today for this special event at


About Daniel Dejan
An award-winning graphic designer, art/creative director, production manager, and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author, and consultant. As ETC Print and Creative Manager for Sappi  North America, Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is member of Sappi’s ETC Group: Education, Consulting and Training.

About Sappi North America
Sappi North America, known for innovation and quality, is a preeminent North American producer of coated fine and release papers and market pulp headquartered in Boston, Massachusetts. Its coated fine papers, with highly recognized brand names such as McCoy, Opus, Somerset, and Flo, are used in premium magazines, catalogs, books and high-end print advertising. The company is also the world’s leading supplier of release papers for the automotive, fashion and engineered films industries, including the globally recognized Ultracast brand. Sappi’s release papers provide the surface aesthetics for synthetic fabrics used in footwear, clothing, upholstery, and accessories, as well as the textures for decorative laminates found in kitchens, baths, flooring, and other decorative surfaces. An integrated pulp and paper producer, with state-of-the-art pulp mills, Sappi is the third largest seller of hardwood pulp in North America.

Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 13,000 employees and manufacturing operations on three continents in seven countries and customers in over 100 countries around the world. Learn more about Sappi

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at

You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.

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