NEWS: Free PaperSpecs Webinar: Your Creative Biz: 3 Steps to 2015 Success

News – For Immediate Release

Free PaperSpecs Webinar
Your Creative Biz: 3 Steps to 2015 Success
Thursday, November 13, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

In this free PaperSpecs webinar sponsored by VMA Storyboard, Ilise Benun, founder of, will reveal the three steps it’s never too late to take if you want a satisfying and successful creative business (and life) in 2015.

Palo Alto, California – October 23, 2014 – “If you’re a creative professional who wants to build a successful and satisfying business on your own, you need to take these three simple steps,” says Ilise Benun, founder of

Benun, a highly regarded author, consultant and speaker in the creative community, will lead PaperSpecs’ next free webinar ­– Your Creative Biz: 3 Steps to 2015 Success – to share why these steps are so essential if you want a satisfying business and personal life and how it’s never too late to implement them.

Your Creative Biz: 3 Steps to 2015 Success
Thursday, November 13, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link:

From selecting your perfect niche and attracting the right clients to having the “money talk” and eliminating the dreaded feast-and-famine cycle, Benun’s three-step process will help any creative business get started (or restarted) on the right footing.

“If you have a measure of talent, energy and discipline, you can sustain yourself as a freelancer,” says Sabine Lenz, founder of PaperSpecs, “but most creatives today are looking for a more meaningful professional life that jives with their personal goals. The advice Ilise offers is practical, doable and based on the insights she’s gained over more than 25 years as a highly successful business woman in a very competitive field.”


Special Guest Speaker
Ilise Benun knows first hand about the struggles and rewards of creative entrepreneurs – she began her own business in 1988 and has been self-employed for all but three years of her working life.

She co-created a conference specifically for freelance creatives, authored seven books on topics ranging from money matters to the creative mindset, and coaches creative professionals who are serious about building their own businesses.

Also a highly sought-after speaker, Benun has presented to international organizations such as the American Marketing Association, the National Association of Women Business Owners, AIGA, ASMP, Editorial Freelancers Association, and the Graphic Arts Guild.

Webinar Highlights
Designers, photographers, writers – all creatives – dream about more freedom, bigger budgets, ideal clients, interesting projects, and lives that light them up each morning. That’s why so many want to strike out on their own.

This free webinar will provide invaluable motivation for any creative looking to make 2015 the best year yet – whether they’re just starting a venture, reinventing themselves or wanting to recharge their existing business. During Your Creative Biz: 3 Steps to 2015 Success, attendees will learn:

  •  How To Attract Ideal Prospects
  • How to Choose A Viable Niche Market
  • Which Marketing Tools Will Eliminate the “Feast or Famine Syndrome”
  • How to Qualify Prospects
  • 4 Red Flags to Watch Out For
  • How to Talk Money Comfortably with Prospects and Clients

storyboard_magazine_fall_2014Your Gift for Registering
Webinar registrants will receive a complimentary copy of VMA’s Storyboard Magazine – the current fall issue covers two ambitious cross-media campaigns pulled off by very small staffs (three people), expert advice from Gamma Nine on creating fantastic videos, a Q&A with best-selling author Jonah Berger on how to make work positively contagious online, and augmented reality content throughout the magazine.

Who Should Attend
Your Creative Biz: 3 Steps to 2015 Success will be of interest and benefit to designers and other creative professionals who know how important it is to start off on the right foot to build their own satisfying and successful businesses, as well as those needing a reboot for 2015.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of VMA Storyboard, Your Creative Biz: 3 Steps to 2015 Success is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at

About Ilise Benun
Ilise Benun is an author, national speaker and founder of and of the Creative Business track of HOW Design Live. She provides business coaching, advice and accountability for designers and other creative professionals who are serious about growing their businesses. She has written seven books, including The Creative Professional’s Guide to Money; The Designer’s Guide to Marketing and Pricing; and Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive. She develops programming for online courses including for, HOW Design University and the Freelancers Union. She regularly publishes Quick Tips from Marketing Mentor, and hosts an online store,, featuring tools including The Designer’s Proposal Bundle (Volumes 1 and 2) and The Pricing Bundle. Follow Ilise @MMToolbox.

About Storyboard
VMA Storyboard
is a new approach to covering the creative world across all media, with a focus on the one thing that creatives of every stripe have in common: a need to tell a story in the most efficient and creative way possible. VMA Storyboard is a place to share ideas, get help, get inspired, and show off your creative work – regardless of medium. Here, you’ll find inspiring projects that play smartly across the print and digital worlds.

About Visual Media Alliance
Visual Media Alliance (VMA) is a nonprofit trade association open to companies and individuals in the visual creative, Web media, marketing, and printing businesses located in northern California, central California and northern Nevada. VMA provides a variety of benefits and money-saving programs to help its members become more successful and profitable. Membership benefits include: group health, business and life insurance at money-saving rates; opportunities to network with peers and collaborate with other types of media companies; business services such as a credit union, payroll service and collection letters; discounts on business essentials like software and office supplies and educational programming; personal and professional development programs for both owners and employees; business-centric education that includes dinner meetings, management seminars and classes, webinars, conferences, and hands-on technical training.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. PaperSpecs website:

You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.




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Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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