‘Why Giraff’ Card

Surprises are pretty rare these days – you’re lucky if you can even watch your favorite show without someone on Twitter giving away the ending first. Sensing the value of a good surprise, brand design house Giraff came up with an unassuming-looking leave-behind card that leaves potential clients in no doubt as to what Giraff is all about.

“One of the first questions when I arrive at a meeting is ‘Why do you call your company Giraff,’” explains studio founder Tal Huber. “I wanted to leave behind a surprising product that would convey the message of a highly creative company.”

And she wanted the very act of opening that card to answer that ubiquitous question: “Why Giraff”?

So…why DOES she call it Giraff? Let’s find out.

Giraff unfolding card

Picking up the card – a chunky Black 300 gram (110 lb. Cover) Favini Burano sheet – we’re presented with that question in white ink digitally printed by Hauser Printing in huge letters. Lifting the top flap of what will ultimately prove to be a tri-fold reveals another word, “discover,” in much smaller white-ink letters on the bottom tri-fold panel. Lift that piece and –

Surprise! The words “We aim higher” practically leap out at you in huge white letters inside a unique oyster fold!

Giraff unfolding card

Now I’ve seen my fair share of custom folds, but there’s something so unpredictable about the way this piece blossoms like a rose. If you’re any kind of print nerd at all – or even if you’re just someone who likes to fidget – you simply can’t resist opening and closing it a few more times to watch the bloom and contraction of the fold.

A closer look at the piece reveals that the “oyster” itself is actually a lighter sheet (90 gram or 60 lb. Text) of that same Burano paper, the folding lines laser engraved, glued to the outer card, and then hand folded.

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Giraff unfolding card


Giraff unfolding card

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Project Details

Title ‘Why Giraff’ Card Client Self Design Giraff Israel Print Hauser Printing Paper Exterior: Black 300 gram (110 lb. Cover) Favini Burano; Interior: Black 90 gram (60 lb. Text) Favini Burano

Production Details

Printing Method Digital Finishing and Binding Laser engraving, glue, hand folding

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