NEWS: Free PaperSpecs webinar shows designers how to harness the power of augmented reality for maximum ROI

News – For Immediate Release 

How (& Why) to Get Started with Augmented Reality 
May 2, 2019
2 PM Eastern (11 AM Pacific)
Registration Link:    

 Palo Alto, Calif.  – April 18, 2019 – It seems augmented reality is everywhere these days, from furniture catalogs to restaurant menus and beyond. Small wonder, really, as it takes advantage of both print’s reassuring tactile quality and the digital world’s near limitless capacity for invention and information. But what exactly IS augmented reality and how can you effectively introduce it into your design and marketing work right now?  

“What makes AR such a game changer is its ability to engage audiences in different ways over time,” says Sarah Mannone, executive vice president at the tech-driven creative services agency Trekk. “By creating content experiences that supplement print collateral, direct mail, packaging and more, you can create memorable, meaningful, and measurable interactions that increase audience response.”  

In a free, exclusive PaperSpecs webinar, Sarah will not only explain how augmented reality works, but will also give you the information you need to get started with creating your own AR projects right away. She’ll even walk you through a successful AR-print campaign from start to finish.  

“This isn’t the first time a technology has promised to bridge the gap between print and digital, so designers have been rightfully skeptical about it initially,” admits PaperSpecs Founder Sabine Lenz. “But we’ve seen some really amazing examples of augmented reality in the last few years – enough to say that you have to learn the basics of AR if you want to remain relevant as a designer or marketer. Fortunately, I can’t think of a better guide to this exciting new world than Sarah and Trekk.”  

How (& Why) to Get Started with Augmented Reality 
May 2, 2019
2 PM Eastern (11 AM Pacific) 

Registration Link: 

In this free PaperSpecs webinar, Trekk Executive Vice President Sarah Mannone will demystify augmented reality, showing you how it can be used to create a vibrant and intriguing bridge between your print materials and the dynamic nature of the digital world. Along the way you’ll learn: 

  • What AR is (and isn’t) 
  • How it works 
  • How to get started using it 
  • Which AR applications are the most effective and why 
  • How to measure the ROI of your AR campaigns
  • How to benchmark the response to AR compared to other channels 

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders. 

Thanks to the generous support of Canon Solutions AmericaHow (& Why) to Get Started with Augmented Reality” is free for attendees. Space is limited, though, so be sure to reserve your seat today for this special event at 

About Sarah Mannone 

Sarah Mannone is Executive Vice President at Trekk, a tech-driven creative services agency. She works with Trekk clients to develop strategic marketing plans and craft measurable programs that span print, web, social and mobile. As part of the Trekk management team, Sarah is involved in the decisions and strategy around new technologies and applications to meet the current and future needs of Trekk clients. She leverages an expansive knowledge of marketing tactics and technologies to lead creative and technical teams, and to create communications programs that help marketers meet their business objectives. Sarah holds a Bachelor’s degree from Northern Illinois University and a Master’s in Communications from the University of Illinois. Sarah is a member of the Forbes Agency Council and a frequent speaker at marketing industry events. Learn more about Trekk at  

About Canon Solutions America 

Canon Solutions America Inc., a Canon U.S.A. company, provides industry-leading enterprise, production print, and large format solutions supported by exceptional professional and technical services. With the combined technology offerings of Canon and Océ, Canon Solutions America helps companies of all sizes improve efficiency, be environmentally conscious, and control costs through high volume, continuous feed, digital and traditional printing, and document management solutions. Canon Solutions America is headquartered in Melville, NY and has offices across the United States. Learn more at 

About PaperSpecs is an innovative online hub for graphic designers who are in love with the tactile experience provided by paper and print. Through their acclaimed Paper Inspiration video series, webinars, blog posts and more, PaperSpecs provides inspiration, insights and access to crucial, hands-on tools and resources to help creatives craft printed pieces that WOW. 

You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.



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