High-Flying High-End Invitation: Flexjet-ISAIA Fashion Show

If your company provides luxury private jet travel, “good” is never good enough. So when Flexjet wanted to create a high-end invitation for a Fifth Avenue fashion show featuring stylish fabric swatches, Manhattan’s Highresolution printed a piece tailor-made for those who appreciate the finer things in life.

The event, designed to highlight Flexjet’s partnership with Italian menswear brand ISAIA, was meant to be a celebration of style and craftsmanship, qualities that they wanted to convey in their invitation. Working closely with Flexjet’s own in-house designers, Highresolution crafted an eyelet-bound booklet that brought to mind the swatchbooks of a fine clothier.

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

The cover – actually two Colorplan Claret 130 lb. Cover sheets duplex laminated together – features the logos for both Flexjet and ISAIA hot stamped in Black foil. Opening the cover reveals a minimalist map of New York City on the inside cover flap, also rendered in Black foil (though with a deeper impression for greater tactile impact), complete with a star indicating the location of the event.

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

The 5 pages inside are 65 lb. Domtar Cougar Natural [Get Swatchbook], which have been French folded, laminated and scored, creating a cascading, stepped-out effect. Perforation on the actual invitation page allowed the recipient to tear it out and present it at the door while leaving the rest of the suite intact.

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

One of the fun parts about this piece is that everything is rendered in Black foil with Red foil accents – neither pages nor cover were actually printed. I say one of the fun parts because we haven’t yet gotten to the icing on the cake: the fabric swatches!

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

What Makes This a High-End Invitation?

Where many printers would have tried to sell the client on simply printing swatch patterns on a 100% cotton paper that feels somewhat like fabric, Highresolution knew that this wouldn’t fly with a company that prides itself on catering to a sophisticated clientele. (Frankly I don’t think Highresolution Founder and CEO David Drucker is capable of cutting corners, anyway.) Instead, they dye-sub printed the patterns on fabric 4-up per sheet and then laser cut it, inserting the individual swatches into the pages before lamination.

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

Even the scoring here is perfectly executed. Each score is moved a little further down from the last so that the individual pages can be easily lifted and read.

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

The finished piece not only served as an elegant memento of a special event for attendees, but also a reminder to us all that thinking outside the box is always in fashion with clients who know quality when they see it.

Flexjet-ISAIA Fashion Show Invitation - PaperSpecs

While this invitation uses hot foil stamping throughout, there are several other ways in which you can now add foil to your printed project. Save yourself a lot of time (and expensive mistakes) and download our free Foil Cheat Sheet right now!

Project Details

Title Flexjet-ISAIA Fashion Show Client Flexjet Design Highresolution Paper Cover: Colorplan Claret 130 lb. Cover;
Interior: Domtar Cougar Natural 65 lb.

Production Details

Printing Method Fabric swatches: Dye sublimation Finishing and Binding Eyelet binding, foil stamping, French fold and lamination, scoring, laser cutting (fabric), perforation
1 Comment
  1. HF MacEneirny 3 months ago

    An accurate and well deserved compliment of high resolution’s work.

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