Despite the fact that many people actually prefer gift cards to shot-in-the-dark gifts chosen by others, they’re still somehow perceived as a bit, well, low rent. The Oxlot 9 restaurant in Covington, La. has torpedoed this perception by employing a gift card that features one-color offset, a die-cut holder and gold foil stamping. The result is a printed piece with a look and feel that seems as special as a communication from the queen.
Printed by Southern Engraving on Neenah Classic Crest Antique Gray 100 lb. Cover, [Get Swatchbook] the card was designed by Odie Partners and is a prime example of less is more, with the logo and a tiny amount of writing foil stamped tastefully on the front. The card number is a nice touch suggesting limited edition status, and emphasizing that this isn’t just something hastily purchased from a drug store kiosk on the way home from work.
The holder is a masterpiece of understatement, printed on Neenah Classic Crest Epic Black 100 lb. Cover [Get Swatchbook] and featuring just the fish logo foil stamped on the front, as well as die cutting on both sides at the top and bottom to hold a custom gold rubber band that matches the logo.
“Oxlot 9 has a simple-yet-sophisticated approach to seasonal ingredients found in the region served,” says the designer. “Simple-yet-sophisticated” nicely sums up this gift card, too.