Oxlot 9 Gift Card

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Despite the fact that many people actually prefer gift cards to shot-in-the-dark gifts chosen by others, they’re still somehow perceived as a bit, well, low rent. The Oxlot 9 restaurant in Covington, La. has torpedoed this perception by employing a gift card that features one-color offset, a die-cut holder and gold foil stamping. The result is a printed piece with a look and feel that seems as special as a communication from the queen.

Printed by Southern Engraving on Neenah Classic Crest Antique Gray 100 lb. Cover, [Get Swatchbook] the card was designed by Odie Partners and is a prime example of less is more, with the logo and a tiny amount of writing foil stamped tastefully on the front. The card number is a nice touch suggesting limited edition status, and emphasizing that this isn’t just something hastily purchased from a drug store kiosk on the way home from work.

The holder is a masterpiece of understatement, printed on Neenah Classic Crest Epic Black 100 lb. Cover [Get Swatchbook] and featuring just the fish logo foil stamped on the front, as well as die cutting on both sides at the top and bottom to hold a custom gold rubber band that matches the logo.

“Oxlot 9 has a simple-yet-sophisticated approach to seasonal ingredients found in the region served,” says the designer. “Simple-yet-sophisticated” nicely sums up this gift card, too.

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Project Details

Title Oxlot 9 Gift Card Client Oxlot 9 Date May 2014 Design Odie Partners Brian Authement, Heidi Hunter Print Southern Engraving Birmingham, AL Paper Neenah Paper Classic Crest Antique Gray, Epic Black
100 lb. Cover

Production Details

Dimensions 3 x 3" Production Time 3 weeks Printing Method Foil stamp, offset Number of Colors 2 colors (gold foil + one color) Finishing and Binding Diecut, specialty rubber band




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