The Hockaday School Promo Piece


Remember school? Those No. 2 pencils and Trapper Keepers … bells to beat and friends to meet … grades to make and buses to catch. SWOON [the studio] gets high marks from us for this promotional piece for The Hockaday School. The design uses scratch-off coating to create ingenious fun.

Inspired by the 100th anniversary of this all-girls school, the design team spec’d 130 lb. McCoy Silk Cover for a prestigious feel. A bright and contemporary color palette of lively green and blue with calming gray appeals to any age.

An energetic pattern is rendered on the outside of the roll-fold brochure with a subtle but shiny spot UV coating. Holographic foil brings the cover headline and flower sticker to girlish life.

A pop-quiz game on the inside of the piece gets students and parents involved in an unexpected way. Answers are revealed underneath circles of scratch-off UV coating.

And you can’t come to school without a pencil, which the designers thoughtfully included (customized with the school name of course).


Project Details

Title The Hockaday School Promo Piece Client The Hockaday School Date June 2013 Design Swoon the Studio Print Texas Graphic Resource
Dallas, TX
Paper Sappi McCoy Silk 130 lb. Cover

Production Details

Dimensions 11 x 4.5" Print Quantity 5,000 Production Time 2 weeks Printing Method UV Offset Number of Colors CMYK, holographic foil stamping, spot UV coating, scratch off UV coating Finishing and Binding Score, fold, hand assemble, pencil insert, holographic foil flower sticker


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