2015 TED Program Guide

Albertson Design beautifully coordinates this TED 2015 Program Guide with the 2015 TED Fellows Book, all while giving this piece its own distinct personality.

A palette of bright primary colors repeats across both pieces, but here it’s used a little more restfully – on the bold, energetic front cover illustration and sprinkled throughout the text on type and printed thumb tabs.

Speaker photos are halftones cropped with an irregular painterly edge. The facing page provides room to take notes, and viewers can circle their rating for the talk (a system humorously ranging from obnoxious to jaw dropping).

Once again the semi-hidden wire-o binding does its lay-flat magic. A handy gusset pocket on the inside back cover provides room for a couple of key brochures like maps and exhibits. Stock choice for the cover is very different though – an 18 pt. chipboard that is not only eminently practical, but adds a “cool” vibe. Reincarnation Silk is printed with that colorful cover image and adhered to the chipboard.

Project Details

Title 2015 TED Program Guide Client TED Conferences LLC Date February 2015 Design Albertson Design Print Metropolitan Fine Printers Vancouver, BC Paper New Leaf Reincarnation 100 Silk 100 lb. Text, Rolland Enviro 100 Satin 70 lb. Text, Chipboard 100 PCW 18 pt.

Production Details

Dimensions 6.5 x 9" Page Count 176 Print Quantity 2,600 Printing Method Offset Number of Colors CMYK MET Enviro UV, PMS, extra black, seal varnish Finishing and Binding Laminate, diecut, cut, collate, semi hidden Wire-O Bind, foil, score, perforate




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