I especially love how the gold foiling complements the design itself with the gold edges.
– Belinda Love Lee
When it came to redesigning the branding for En Route Photography, Belinda Love Lee took her cues from En Route owner Gabby’s photography: modern, ethereal, with a touch of class to it.
The simple business card features En Route’s hand-lettered logo on the front and carries through to the delicate lined box used to highlight key information on the photographer’s website on the back. The front also features two corners with matte gold foiling, while the entire card is wrapped with gold foil edging. “The two gold corners are my favorite part of the piece,” Belinda says. “I also really enjoy the logo itself.”
The card is letterpress printed with a nice deep impression on two sheets of 310 gsm cotton paper, which were then duplex laminated, giving the card a substantial feel and cleverly hiding the letterpress bruises on the back of each sheet. Belinda says the biggest lesson she learned while working on the project is that simplicity always triumphs.