Why Yes, We Do Work in a Cartoon

wieden_kennedy1bFrankly, it never even occurred to us what the ideal creative space would look like for a design firm. And then we got an eyeful of Wieden + Kennedy’s London front window – no stuffy cubicle here. Hello style!

Commissioned by W+K to transform their display window into a community outreach space, 3D artist Laurie D and graphic designer Emily Forgot (née Alston) did just that. In addition to passers-by, those around the world can also watch the agency staff take turns working in the window courtesy of a live Internet feed (recently ended). Inspired by the works of Roy Lichtenstein and George Snowden, the pair let their imaginations run wild.

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“I quite liked the idea of the window looking like an over-sized comic book…(hence lots of heavy black outlines),” Emily Alston told Creative Review. “Lichtenstein coincidently had his retrospective on at the Tate when I was working on the initial design, and Snowden’s room drawings inspired me to use lots of pattern…”

The touch of genius: Laurie D’s 3D touches to Alston’s 2D, comic-like renderings, including a lamp that turns on and off, a clock that runs backward, and a phone that rocks in its cradle as if ringing.

Think we’ll get something similar done at PaperSpecs…heaven knows we pretty much live in a comic strip already 😉

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