Tuesday, March 13, 2012
2:00 p.m. Eastern (11:00 a.m. Pacific)
PaperSpecs and Kallima® Paper Present Free Webinar “12 Ways to Increase Response Rates.” Guest speaker Alan Rosenspan will reveal how you can use his proven tips and techniques to dramatically increase response rates and avoid mistakes that can doom your next direct mail campaign.
Palo Alto, California – March 1, 2012 – In the age of the overscheduled, distracted prospect, postcards (as well as self-mailers) have more relevance than ever as a direct mail medium.
But there’s more to achieving killer response rates than simply choosing a format.
Alan Rosenspan, webinar guest speaker for “12 Ways to Increase Response Rates,” translates his remarkable record into practical, proven tips and techniques you can use to create your own impressive direct mail results.
As president of Rosenspan & Associates, a direct marketing creative and consulting firm, he has won over 100 awards for creativity and results, including 19 DMA Echo Awards.
In this webinar, Rosenspan will reveal:
- Techniques guaranteed to at least double your postcard response
- How, when and why to use personalization
- Mistakes that will instantly doom your postcard campaign
- The most successful teasers and offers that dramatically increase response
- How to Integrate QR codes and personalized URLs the right way
“For those not familiar with the term ‘control,’ it is your best-performing direct mail package, email or print ad one that pulls the most response or the best cost-per-response. Alan has beaten the control for over 20 different companies, large and small,” says Sabine Lenz, president of PaperSpecs.com, “so I can’t wait to hear his secrets for creating truly successful direct mail postcards and self-mailers.”
You don’t want to miss “12 Ways to Increase Response Rates.” This webinar is free thanks to the generous support of Kallima Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.
About Alan Rosenspan
Alan Rosenspan is the president of Alan Rosenspan & Associates, a direct marketing creative and consulting firm. Alan and his teams have won over 100 awards for creativity and results, including 19 DMA Echo Awards. Alan developed the Creative Strategy course for the Direct Marketing Association, and was a direct marketing instructor at Bentley College for 11 years.
He has written over 100 articles for direct marketing publications around the world. Most can be found on his website at www.alanrosenspan.com. Alan is the author of Confessions of a Control Freak, published in 2002, and has contributed chapters to several direct marketing books, including The Direct Marketing Handbook and Direct Marketing 2000.
In February of 2006, he was selected for the Andi Emerson Award For Lifetime Achievement and Service to the Direct Marketing Creative Community, by the John Caples Board of Directors.
About Kallima® Paper/Tembec Paperboard Group
Located in Temiscaming, Quebec, the Tembec Paperboard Group is a dynamic state-of-the-art Canadian manufacturer of fully bleached lightweight coated paperboard. Since its inception in 1990, the Paperboard Group has maintained a relentless focus on quality, innovation, customer service and solid environmental ethics.
Kallima® is the Tembec Paperboard Group’s signature brand encompassing a range of high performance coated cover paperboard products used in commercial printing, publishing, prestige packaging, high-impact graphic corrugated containers, point-of-purchase displays and litho-laminated packaging. FSC®-certified Kallima® Coated Cover is ideal for direct mail, greeting cards, menus, calendars, book covers and much much more. Kallima® helps printers and designers print better and save on costs without sacrificing on quality or creative freedom. All that with the reassurance that they are choosing a product that is made in accordance with the most rigorous responsible forestry standards in the world.
To learn more about the Tembec Paperboard Group and Kallima®, please visit www.kallima.com.
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements.
Copyright 2012. All brand names are the property of their respective owners and may or may not be trademarked.
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Palo Alto, CA 94301