Free PaperSpecs Webinar “Print’s Special Effects Magic”

Tuesday, June 19, 2012
2:00 p.m. Eastern (11:00 a.m. Pacific)

PaperSpecs and Sappi Fine Paper North America present free Webinar: “Print’s Special Effects Magic.”

Receive a complimentary copy of Sappi’s “The Standard 5: Special Effects and Finishing Technique” when you register.

Palo Alto, California – May 29, 2012 – Suppose you’re leafing though a book and discover a jar full of eyeballs … only to realize they seem to be following your every move. Imagine a black-and-white portrait that your eyes tell you is a halftone. Upon closer inspection, that “halftone” is actually laser cut into the paper.

Appearances can be deceiving … and tactile and dimensional … even interactive when print’s special effects magic is used. If you’d like to see how you can expand the experience of print, then sign up for the free webinar “Print’s Special Effects Magic.”

Sappi Fine Paper’s Daniel Dejan is the guest speaker for this amazing event. Based upon the recently released “The Standard 5: Special Effecting and Finishing Techniques,” he’ll reveal the tricks and tips that bring print to all the senses.

You’ll see how a few printing tips, the right paper, and letting your imagination go can result in stunning special effects for your printed projects and campaigns.

Expand the experience of print
Dejan is always an energizing speaker and an industry expert not to be missed. He’ll share examples of the printed effects shown in the “The Standard 5” and inspire you with the possibilities of:

  • Varnish, aqueous and UV coating techniques
  • Specialty inks and spot colors
  • Strike-through techniques and lenticular printing
  • Laser diecutting, foil-stamping and embossing/debossing techniques
  • Engraving, thermography and flocking

These techniques are more accessible than ever before. Many are easy for designers to prepare and can be done inline on a conventional press. All offer fresh ways to expand the experience of print.

From dimensional and tactile special effects to interactive techniques like two-dimensional barcodes (QR codes) and augmented reality (AR) codes, the creative options will bring unexpected, attention-getting possibilities to your printed projects and campaigns.

Special Bonus
As a special bonus, all attendees will receive a complimentary copy of “The Standard 5.” Register by June 11, 2012, and you’ll have the guide in time to use during the presentation.

“These books are highly-prized possessions,” says Sabine Lenz, founder of PaperSpecs. “Each edition is stunning, combining the creative and the technical in a way that is inspiring to designers.”

You don’t want to miss “Print’s Special Effects Magic.” This webinar is free thanks to the generous support of Sappi Fine Paper North America. Space is limited, so reserve your seat today for this special event at

Please note: In order for you to receive your complimentary copy of “The Standard 5” in time for the webinar, you’ll need to register no later than midnight, June 11, 2012.

About Daniel Dejan
An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is member of Sappi’s ETC Group: Education, Consulting and Training.

Over the past 30 years, Mr. Dejan has written for various graphic arts publications. He served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production.” Mr. Dejan is Certified G7 Expert with a proficiency in Color and Color Management. He has shared his expertise presenting keynote addresses, seminars and workshops for AIGA chapters; the Printing Industries of America; Canadian Printing Industries; IDEAlliance; the IPA; the Spectrum Conference, which he co-chaired in 2007; Print Production Clubs; and Art Directors Club throughout the United States and Canada; national and international print, design and marketing events, conferences and symposiums; as well as in numerous presentations hosted by paper merchants, printers and corporations, which keeps him on the road in excess of 200 days per year much to the chagrin of his family and pets.

About Sappi Fine Paper North America
Sappi Fine Paper North America, known for innovation and quality, is a preeminent North American producer of coated fine and release papers and market pulp headquartered in Boston, Massachusetts. Its coated fine papers, with highly recognized brand names such as McCoy, Opus, Somerset, and Flo, are used in premium magazines, catalogs, books and high-end print advertising. The company is also the world’s leading supplier of release papers for the automotive, fashion and engineered films industries, including the globally recognized Ultracast brand. Sappi’s release papers provide the surface aesthetics for synthetic fabrics used in footwear, clothing, upholstery, and accessories, as well as the textures for decorative laminates found in kitchens, baths, flooring, and other decorative surfaces. An integrated pulp and paper producer, with state-of-the-art pulp mills, Sappi is the third largest seller of hardwood pulp in North America.

Sappi Fine Paper North America is a subsidiary of Sappi Limited, a global company headquartered in Johannesburg, South Africa, with manufacturing operations on four continents in eight countries, sales offices in 35 countries, and customers in over 100 countries around the world. For more information, visit

About PaperSpecs
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements.


Copyright 2012. All brand names are the property of their respective owners and may or may not be trademarked.

Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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