To demonstrate just how attention grabbing its Ultra Photo 110 lb. Starlight Photo Lustre Paper for HP Indigo presses can be, GPA’s latest promo focuses on the car industry, demonstrating just how effective the right substrate can be in high-end promotions. Quoth the oracles at GPA:
“Two versions of this mailer were created: one featuring a sports car and encouraging the recipient to stop in for a test drive, and the other featuring a luxury car promoting a special financial incentive. Using personalization and an attention-getting substrate, this promotion is a prime example of a direct mail piece designed to get noticed and generate responses.”
PaperSpecs PRO members, request your copy of GPA’s automotive promo today!