Do Appreciate ‘Don’t Text’

text2bEveryone’s a genius. Every work is iconic. Never mind fossil fuels, we’ve used up our supply of superlatives to the point that when you truly think a work has hit an apex, there are no words left to use.

text1bThat was our reaction to these “Don’t text and drive” ads for Fiat designed by executive creative director Guilherme Jahara and his team at Leo Burnett Tailor Made in Brazil.

It’s truly been a long time since we’ve seen so much accomplished with so little so effectively.

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