NewPage has introduced “Current,” a new supplemental series of printed educational pieces to support its popular “Ed” series.
“Current 001” is the first in an educational series to be a source of more regular information for designers, commercial printers and businesses in between issues of Ed that will present up-to-the-minute information on specific topics.
The first issue of “Current” is all about Quick Response (QR) codes.
“For many marketers, QR codes are not really a new technology. However, as we continue to explore new communication vehicles in conjunction with print, it is valuable to look at examples from various industries, scanning statistics, and analytics that surround a new way to engage customers,” said Steven J. DeVoe, vice president, Marketing and Customer Service for NewPage. ”As we tell our customers: ‘Use print in your marketing mix only if you want improved results, more sales and better interaction with your customers.’”
As a special offer for PaperSpecs Pro members, please log in and select “Mill Promotions” to request your copy of Current 001.