A Perfect 10 is not just the theme in Neenah Paper’s CLASSIC brands PERFECTION brochure – it’s the score that anyone who loves great design, print and paper would give to this marketing collateral.

From the diecut “10” incorporated into the word perfection on the front cover to the raised spot UV treatments inside, this 10″ x 12″ brochure delights the viewer at every turn of the page.

A cast iron skillet printed in Silver, Brown and Black on Canyon Brown 130 lb. Classic Columns DTC is a beautiful example of how to print on a dark stock. The added touch of “grease” in the bottom of the pan (done in spot raised UV) is slick indeed.

Pages using 4-color process inks show the range achievable on uncoated paper – from a crying baby in subtle pink flesh tones to the intensity of a striped polo shirt.

A mix of French-folded pages and single pages are masterfully perfect bound with an outer wrap that provides finishing finesse to the look by hiding the glue on the front side of the pages.

No opportunity was lost to create an entertaining, unified feast for the senses – from copy to images, from design to production – and the entire effect is perfectly amazing.

Perfection Brochure was featured as a Paper Inspiration.


Project Details

Title PERFECTION Brochure Client Neenah Paper Date September 2011 Design Design Army
Washington, D.C.
Print Fey Publishing
Wisconsin Rapids, WI
Paper CLASSIC Crest, Linen, Laid, Columns

Production Details

Dimensions 10" x 12" Page Count 24 plus cover Print Quantity 25,000 Production Time 4 weeks after release of art Printing Method Offset Number of Colors Varied by page Finishing and Binding Foil, embossing, laser die-cutting, spot raised UV;
Cover: Outer wrap; Pages: French folds, single pages;
Binding: Cheese cloth padding with back cover wrapped to cover for unique “lay flat perfect bind” style.


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