The Ring's the Thing

ring_125It seems to be a swell time to be a lover of business cards. They’re getting more and more sophisticated, playful, and above all, useful. Take this elegant affair from German ad agency Jung von Matt for the jewelry company Marrying.

Looking to buy your intended an engagement ring but not sure of her ring size? Slyly remove one of her existing rings (preferably while she’s engrossed in her favorite television program), roll up this business card, slide the ring on, and voila – you can instantly see the size. Thanks to an adhesive corner, the card will even remain in this “measuring stick” position indefinitely.

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