Appleton Coated’s "Greener" 2011

“Greener” is Appleton Coated’s 2011 corporate sustainability report (CSR) and profiles five years of progress.

A highlight of the report notes that the company significantly increased the non-fossil fuel sources used to produce its paper. “In 2011, 29.2 percent of the total energy used to produce our paper came from alternative energy. This is up from 6.7 percent,” explains Ann Whalen, Appleton Coated’s senior vice president, marketing and customer service. “We have steadily increased our use of biomass to replace coal, and have grown our purchases of renewable electricity, primarily from wind power.”

The company also minimizes its carbon footprint with respect to transportation. For the past two years, 99 percent of Appleton Coated’s outbound freight has shipped through U.S. Environmental Protection Agency (EPA) SmartWay Transport Partner carriers.

“Beyond our own environmental practices and reporting, independent verification is essential in the drive to become greener,” says Whalen. “Appleton Coated is proud to have met the ISO 14001 requirements for an effective environmental management system every year since 2007.”

Appleton Coated continues its active involvement as a member of Two Sides.

Recognizing the company’s leadership at a state level, the Green Masters Program of the Wisconsin Sustainable Business Council honored Appleton Coated as one of their Green Masters Award Companies in 2011.

“Greener” is available in print or as a digital download from


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