NewPage Corporation has added three papers to its Sterling brand: Sterling Premium, Sterling Premium Digital and Sterling Premium Digital for HP Indigo. The Sterling brand has been reengineered to provide enhanced optics, an extremely smooth surface and a premium shade.
NewPage will be retiring Centura sheets and web, Productolith sheets and web, and Sterling Ultra sheets. Sterling Ultra web products will remain.
The company says the streamlined offering will allow it to stock more deeply, ensuring that merchants, printers and end users have what they need, when they need it, including press-ready mini skids and quick turn custom-cut sheets.
NewPage will continue to offer matching digital products – Sterling Premium Digital and Sterling Premium Digital for HP Indigo. The new product lines replace the current Sterling Ultra Digital and Sterling Ultra Digital for HP Indigo offering. Both product lines will include a new 120 lb. gloss and dull cover offering.
Both the sheetfed and digital line-ups carry three chain-of-custody certifications and contain 10 percent postconsumer recycled fiber.