Printing Industry Redefined

If you read Sabine’s TIP last week, you’ll remember she talked about consolidation in the paper industry and how that affects you.

Now, the recently published NAPL Printing Industry Profile also confirms that structural shifts and recession have spurred the consolidation and redefinition of the graphic communications industry.

While the industry has clearly undergone significant contraction (the number of printing establishments has shrunk by more than one-quarter – almost 10,400 – between 1998 and the end of 2011), NAPL believes it can still grow in the years ahead.

According to NAPL Senior Vice President and Chief Economist Andrew Paparozzi, “The real culprit behind the widening gap is structural change, led by the Internet and digitization. Of course, the economy is still very important, as the last three years have reminded us, but print’s relationship to the economy is not what it once was. It’s not just about the economy anymore.”

Those not a member of NAPL may purchase a copy of the 40-page report for $99 by visiting the NAPL bookstore at www.napl.org and entering product code NP408.

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