As PaperSpecs doyenne Sabine Lenz often reminds us, touch can be as vital to a printed piece as look, especially when it comes to business cards. Which is why emboss is boss this time around on Cool Cards. This week, we feel what’s in a name, see another one really stand out, and then lose it all over a blind emboss with a bit of hot foil stamping because really, how can you not? (Previous Cool Cards of the Week are debossed into the Internet here.)
Mary Hemming Business Card
The elusive Mary P. Hemming remains something of a mystery to us, but her card speaks volumes, particularly to our fingertips. Who could possibly forget her name after receiving this card?
Ownorable Business Card
While monogram specialist Christian Signorel clearly missed a trick by failing to include an example of his work on this card, who would hold it against him after seeing the way that company name practically leaps off the paper? The edge painting sets the emboss off beautifully making for a stunning piece of minimalism.
Beverage Company Business Card
Mercy makes “nutraceutical” drinks – vitamin supplements, etc. – and features a winged woman delightfully unencumbered by much clothing. So naturally she’s front and center and embossed on their business card, surrounded by an equally embossed background that calls to mind the shell in Botticelli’s “The Birth of Venus.” The hot foil stamping seals the deal perfectly.