A New Direction for MakeReady

Taking a familiar industry term in a new direction, Mohawk Fine Papers has launched Mohawk MakeReady, a new service platform designed to help digital printers keep pace in the rapidly changing industry with practical tools and actionable guidance to help them meet their business objectives. 

The website features content organized around four primary categories: production, marketing, sales, and operations.

In order to provide the digital printer with straightforward strategies that they can put to work immediately, users will find actionable articles on marketing their printing business, concise videos on operational efficiency and relevant PowerPoint presentations that showcase how to identify sales opportunities.

In addition, the site offers print-ready dielines and templates to support Mohawk’s new Bravo line of specialty digital substrates.

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