Major brand names have joined the Sustainable Packaging Coalition (SPC) in introducing the How2Recycle Label, a voluntary recycling label.
Yoplait, Esteé Lauder Companies, Sealed Air, BJ’s Wholesale Club, and manufacturer Ampac are joining several members of the SPC, including ConAgra Foods, Costco Wholesale, Microsoft, REI and Seventh Generation, in using the label on their products.
The goal of this effort is to reduce consumer confusion by making recycling messages more clear and consistent. The label is already available in the marketplace on select Seventh Generation products in addition to over 50 REI products.
With this new system, companies can customize package labels by utilizing up to four available options (with associated icons) including: Widely Recycled, Limited Recycling/”Check Locally,” Not Yet Recycled, and a “Store Drop-off” label for bags, wraps and other films accepted at retail locations.
The How2Recycle website provides information for consumers on the label design, how to check local recycling options, and information for governments and companies interested in adopting or endorsing the label.
The introductory launch will continue through early 2013. Companies interested in participating in the launch can contact GreenBlue Senior Manager Anne Bedarf for more information at [email protected].