Samuel Adams’ Interactive Coaster

If you’re looking for a new format for your marketing message, a three-dimensional coaster developed by Wall Printing may be for you.

The interactive coaster has four panels, instead of the normal two. The result is an amazing never-ending fold (Check out the video on Wall’s website to see how it works.).

Samuel Adams created a lot of buzz this holiday using the innovative design to promote its beer. A QR code was also included so folks could take advantage of a special offer on beer glasses. (This is exactly the kind of “value” that QR codes need to bring to the consumer and that Sabine talked about last week in her Pro Member Tip about QR codes!)

Click here to read about this project and see a video of the Sam Adams coaster.


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