Even technology behemoths like Google appreciate that few things beat print design when it comes to getting a hard-to-understand point across to people. The dimensional marketing aces over at Structural Graphics did just that when they used the traditional pop-up book medium to demonstrate to journalists and other influencers the key benefits of the Google Photos app.
Quite frankly this is one of those occasions where saying anything further will only detract from a concept and execution that nailed the brief perfectly. Take it away video of hardworking people:
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