Even technology behemoths like Google appreciate that few things beat print design when it comes to getting a hard-to-understand point across to people. The dimensional marketing aces over at Structural Graphics did just that when they used the traditional pop-up book design medium to demonstrate to journalists and other influencers the key benefits of the Google Photos app with an informative and innovative pop-up book design to envy.
Quite frankly this is one of those occasions where saying anything further will only detract from a concept and execution that nailed the brief perfectly. Take it away video of hardworking people:
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