Thursday, Nov 29, 2012
2 p.m. Eastern (11 a.m. Pacfic)
PaperSpecs and Neenah Paper present the free webinar: Packaging Panache. Packaging designer and co-founder of Un- Studio , Kathrin Blatter, will provide tips on how to use paper to design boxes that beg to be opened.
Palo Alto, California – November 14, 2012 – If you designed packaging for a client, which scenario would you prefer?
- The normally mild-mannered consumer rips open the box you designed like a sleep-deprived kid hopped up on sugar cookies in the darkness of Christmas morning, unable to contain her excitement to get to the contents.
- The barely-has-time-to-breathe consumer comes to a mental halt so abrupt it actually causes a sigh to escape his mouth as he is compelled to carefully open this amazing box so it can be studied, admired, maybe even saved.
If you answered “C” (Why can’t I cause both reactions?) then you’re definitely a designer, and PaperSpecs’ next free webinar “Packaging Panache” will provide great tips and how-tos for you.
Special guest speaker Kathrin Blatter, co-founder of Un- Studio, has a passion for packaging design and is a branding expert with over a decade of experience helping clients like Verve Coffee Roasters, The North Face and Pigeonroof Studios tell its brand story through packaging.
“Packaging is the most exciting discipline of all graphic design. It’s the one that’s the most tactile. It’s 3D and has an incredibly geeky element,” says Blatter who views it as a true calling.
During the webinar, Blatter will provide helpful packaging design tips and show you how to:
- Blow away your client
- Design for all budgets
- Deal with the “flavor clutter”
- Make boxes exciting with paper
- Reduce waste in meaningful ways
“In talking with Kathrin about this webinar, I found her insight into packaging design really eye-opening,” says Sabine Lenz, founder of PaperSpecs. “Her enthusiasm is contagious too. She had me thinking about what a creative opportunity it is to wrangle all the details.”
From thinking about materials, incredibly precise dielines that perfectly marry with the paper, grids in 3D, and production logistics, Blatter will discuss the irresistible call of packaging design.
If you agree that package prototypes might be exciting enough to make your heart skip a beat or two (or if you’re wondering what you’ve been missing), then PaperSpecs invites you to register for this special event.
Thanks to the generous support of Neenah Paper, the webinar is free. Space is limited though, so be sure to reserve your seat today for “Packaging Panache – Designing in 3D” webinar at www.paperspecs.com/webinar.
About Kathrin Blatter
Kathrin Blatter is a co-founder of the new studio Un-Studio, based in San Francisco and New York City. She uses the art of storytelling to help brands develop clear voices so they are heard and noticed. Kathrin has over a decade of experience delivering effective branding solutions. The North Face, Oracle, Kaiser Permanente, UC Berkeley, SF MOMA, Verve Coffee Roasters, and San Francisco Airport are just a few of the clients for which she has developed a powerful print or web presence, on either national or global levels. Her work has appeared in all major design magazines such as “Communication Arts” and “Print” in the United States as well as in the international “Novum.” She is an adjunct professor at the Academy of Art University where she teaches packaging along with typography. Prior to entering the branding world, Kathrin used to race mountain bikes professionally – her most memorable race was down the ice channel of a bobsled run.
About Neenah Paper
Neenah Paper (NYSE: NP) is an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks, and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, CRANE® and SUNDANCE® Papers, and in 2012 the company added the ASTROBRIGHT® and ROYAL Brands. The company also produces envelopes in thousands of unique styles.
Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet™ for Desktop tool and the new Neenah Cabinet™ for iPad app. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. Visit Neenah Paper for more information or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Neenah’s blog, Against the Grain.
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. You can connect with PaperSpecs on Facebook, Twitter and Pinterest.
Copyright 2012. All brand names are the property of their respective owners and may or may not be trademarked.
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Palo Alto, CA 94301