We’re not sure whether to file this one under characteristic Japanese wackiness, type nerdity, or old-fashioned cynical marketing of the “you people will buy anything if we name it right” variety – it’s probably all three. The “it” in question happens to be two lines of eyeglass frames marketed by Japanese company Type: “Helvetica” and “Garamond”.
Each line comes in three frame thicknesses called (yep, you’re ahead of me) “light”, “regular” and “bold”. At $230+ it’s in line with your other mid-range frame options. We’re just not sure if being the only one in the room knowing that you are in fact wearing a typeface-inspired pair of eyeglasses is adorable, subversive or, you know, sad.
