Today people want experiences that aren’t just appealing to the eye but also have that feel of exclusivity. Now...
Blog
My Trekk colleagues and I have been creating augmented reality experiences for our clients for years — since well before...
Fun fact: There is no way to get me to bend over backward to prove a point faster than...
When you specialize in supplying the world with high-end delicacies like foie gras, smoked salmon and caviar from the...
Few in the design community boast both a designer’s eye and a keen head for business quite like Dava...
At Manhattan’s upscale Park Avenue restaurant The Pool, you can enjoy everything from tuna carpaccio to dry-aged steaks, but...
With each augmented reality experience you create, one of the most important decisions you’ll make early on is whether...
I fiddled with the frayed edges of the dessert menu, not quite sure what to do. It wasn’t a...
If you’ve spent any time on social media lately you’ve seen miniature art of every kind, from portraits the...
Once you’re ready to create your own augmented reality campaign and have given some thought to your audience and...
Like many things, the notion of the gentleman who knows his Gin Gimlets from his Cosmopolitans may be a...
There are some creative combinations that you know are guaranteed to bring a smile to your face: chocolate and...
The majestic lion for sure? Or better yet, the sunset-drenched lighthouse? With a holographic sheen that seems to linger...
As hot as virtual reality technology is at the moment, nothing transports ME to another world quite like the...
Making your bakery stand out in New York City is tough, even if you’ve been serving up the best...
The most successful augmented reality campaigns are strategic. They are conceived as AR experiences from the beginning, and the print...
Like any good direct mail piece, this mailing from German printing company Letterjazz intrigued me instantly due to the...
If you think paper printing technology’s improved tremendously in recent years (and it has, believe me), you should see...
Now that you understand what augmented reality is and have an idea of the right augmented reality experience for...
While I am trying to write this PRO Tip, the apple pie I’m making for my friend’s birthday celebration...
You can’t flip a circle of pizza dough these days without hitting someone or something related to cooking: cooking...
When I was growing up I remember coffee table books being just that – enormous tomes nearly as large...
By Michael Wilson Now that you know what augmented reality is and how it can add a whole new...
Interactivity is easily one of the biggest trends of the year when it comes to print, and something intriguingly...
While foil stamping is – for now at least – the most common way to add incredible shine to...
What do you think is waiting for you in your mailbox today? Bills? A few direct mail postcards, perhaps?...
By Emilee Christianson One of my favorite things in the world is the look on someone’s face the first...
What would a United Nations of Graphic Design look like? I think it might look a little something like...
It does not create a nice deep impression. It does not work on uncoated paper (well, on most of...
Choosing the right binding option doesn’t just allow you to keep a bunch of pages together, it enables you...
Recent Posts
-
Deep Dive – Visualization Tools: Preview Now, Print Smarter LaterSpecial Guest: Richard Ainge (Color-Logic) Showing clients how a printed piece will actually look – especially...
-
PaperSpecs [unboxed] – September 10, 2026
Special Guests: Jim & Rebecca Sutherland Kick off the fall with this one-of-a-kind ‘mini...
-
3 Ways to Afford Edge Finishing
Nothing makes a book, invitation or business card grab a recipient’s attention quite like...
-
What Gives an NFC Print Piece a ‘Longer Life’?
This technology can turn a printed item into a direct connection with your audience....
-
What Turns Metallic Ink Into a Highlight?
Two print pieces can use the same silver or gold ink and still feel...
