Answer: Updatable Content!
An NFC chip can direct the recipient to a digital page that changes over time.
A grocery-store magnet, for example, could link to this week’s specials today and a new promotion next week.
An event mailer’s page could initially provide registration details, then later connect guests to photos or follow-up content.
That makes the NFC-enabled printed piece more than a one-time message. It becomes a reusable access point to whatever information is most relevant at the moment.
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