Endurance: 3 Secrets for Creating Packaging That Goes the Extra Mile!

Spotlight: Nobelus

As even the most committed couch potato knows, the secret to making it to the finish line is endurance. The same is true when it comes to designing packaging, marketing materials and other print pieces that last.  

And last.  

And last.

‘Baked Right In’ Toughness  

The Endurance Collection – a tough but enticing line of damage-resistant films and laminates from Nobelus – protects your design work from the scratches and smudges of life while also enhancing the look and feel of those pieces you work so hard to create.

With superior print surface protection “baked right in” during the manufacturing process, the Endurance Collection, quite literally, has your work covered. 

1. ScuffProof

This unique finish provides unparalleled protection against scratches, scuffing and burnishing. And because its surface is hard coated during manufacturing, that protection won’t rub off over time. Its glare-resistant matte appearance also keeps your project looking its best. 

Its ultra-smooth surface can accept a variety of post-laminate finishing techniques including: 

  • Spot varnish and UV 
  • Embossing 
  • Die cutting 
  • Hot foil stamping 

Available in several adhesive options, this finish is compatible with most ink types, as well, including: 

  • Offset 
  • Aqueous inkjet 
  • UV inkjet 
  • HP Indigo  
  • Flexographic 
  • Toner-based inks and fuser oils 

With its blend of beauty and durability, ScuffProof is ideal for: 

  • Prime labels 
  • Sachets 
  • Book covers and trading cards 
  • Board games 
  • Stand-up pouches 
  • Three-sided sealed bags 

Choose from:

2. SmudgeProof Laminate

However much we might love people, they do have a habit of marring our painstakingly designed packaging, book covers and other creations with fingerprints, smudges and oil. It’s not their fault, really. After all, who can resist picking up products for a closer look? 

This is why Nobelus’ SmudgeProof thermal laminate is indispensable when creating luxury packaging and other frequently-handled items, including: 

  • Restaurant menus 
  • Pocket folders 
  • Book covers 
  • Trading cards  
  • Board games 

Along with its superior smudge protection and an appealing matte finish, the SmudgeProof laminate also provides an enticing, soft-touch like feel. 

Luxury packaging, too, can benefit greatly from SmudgeProof, including:

  • Folding cartons 
  • Stand-up pouches 
  • Bags and wraps 
  • Sachets 
  • Rigid boxes 

In addition to being compatible with offset, flexographic, HP Indigo digital printing and some water-based inkjet presses, it also plays nicely with: 

  • Spot UV 
  • Foil stamping  
  • Embossing/debossing 
  • Die cutting 
  • Folding/gluing 

3. UltraMatte Laminate

Want a deep matte finish that will ensure your designs are unaffected by glare? Then UltraMatte laminate is the way to go.

Though not quite as scratch resistant as ScuffProof (nothing is), you’ll still be amazed at the scratch resistance it provides, particularly when compared with other matte offerings. (It also protects your hard work against oil, moisture and dirt, too.)  

UltraMatte is ultra-perfect for: 

  • Folding cartons 
  • Rigid boxes 
  • Brochures 
  • Business and trading cards 
  • Board games 
  • Signage  
  • Pocket folders 
  • Book covers 
  • Stationery and greeting cards 
  • Stand-up pouches 

Combine its subtle matte finish with the following finishing techniques for a striking contrast that immediately attracts attention: 

  • Die cutting  
  • Hot foil stamping 
  • Spot varnish and UV 
  • Embossing/debossing  
  • Folding/gluing  

Its EVA adhesive works with many ink types, including offset, flexographic, and HP Indigo. 

Discover the Endurance Collection for Yourself! 

See first-hand just how tough-yet-stunning these films and laminates can be.

Enter to win 1 of 100 sample sets right now! 

Each set includes: 

  • 3 Folding Cartons 
  • 3 Label Samples 
  • 1 Flexible Package 
  • 1 Book Cover 
  • 3 Information Sheets 

Hurry, this contest ends March 13, 2025. (United States entries only, please.) 

 [SAMPLE REQUESTS ARE NOW CLOSED]

As a reminder, if you are a PRO member, you can get your copy for free in the PRO portal (click the button below). Not a PRO Member yet? Explore PRO Membership

PRO MEMBERS: GET YOUR COPY HERE!



ScuffProof, UltraMatte and SmudgeProof are registered trademarks of Nobelus. 

        
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