Spotlight: Neenah
This piece looks like a beautifully produced collection of samples…because it is. But take a closer look in the video above and you’ll see that every detail is doing some heavy lifting.
The 3 Ideas You’ll Want to Steal
1. The cover sets the tone
Before you even open it, the stair-step cover creates movement and draws you in. The velvety surface of NEENAH TOUCHÉ Mink makes you pause…and linger.
2. It’s all about the customer journey
Instead of treating each piece as a standalone, “Create Impact” walks you through four stages – from first impression to long-term loyalty – showing how print can support a brand over time.
3. One piece, multiple surprises
The Textile Tango brochure combines tactile stock with a clever self-binding construction – no glue, no staples. It’s the kind of detail you don’t notice at first, but once you do, it sticks.
Taken together, the cover, organization, and sample interactions show how thoughtful print choices affect the overall experience. By being shown a fresh idea from one of the samples inside, a client suddenly realizes how valuable print can be. And for a designer, that realization is everything.
[SAMPLE REQUESTS ARE NOW CLOSED]
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