Spotlight: Nobelus
It wasn’t so long ago that some of the best scientific minds were floating the idea that we all just might be living inside a digital simulation. Not surprising, really. We spend more time looking at screens than we do each other. Go to any store and the bright lights and vivid colors could just as easily be an extension of those very screens.
So how do you make your client’s packaging, book covers, brochures and other pieces command attention in this digital world?
By using films and laminates to make your design work feel as compelling as it looks. (And look as compelling as it feels.)
The Tactile Collection by Nobelus provides you with multiple haptic finishes to choose from.
Two of the most intriguing? Soft-touch Karess laminates and films; and FineGrit laminate and film, which feel like fine-grain sandpaper.
One whispers luxury. The other exudes more of a “hand-made” attitude. Both give your printed piece something that digital simply can’t deliver: a strong physical connection.
Frankly, it’s all about the feels.
1. Karess: The Softer Side of ‘Wow!’
When it has to feel smooth and luxurious, Karess is the way to go. Its soft-touch, rose-petal finish makes people hold whatever you’ve designed just a little longer.
Its premium tactile qualities are especially appropriate for when you want to project an atmosphere of calm, polished elegance.
Uses
This adhesive-free option is perfect for boosting the appeal of:
- Prime Labels
- Sachets
- Stand-up Pouches
- Stick Packs
- Three-Sided Bags
Or use a Karess soft-touch laminate (with a thermally activated EVA adhesive layer) to add a velvety finish to:
- Brochures
- Business Cards
- Folding Cartons
- Loyalty and Gift Cards
- Pocket Folders
- Postcards and Direct Mail
- Rigid Boxes
- Sachets
- Soft and Hardbound Book Covers
- Stand-up Pouches
- Stationery and Greeting Cards
- Three-Sided Sealed Bags
- Trading Cards
and more.
Printing and Finishing
Available as both a film and a laminate, Karess works well with:
- Die Cutting (film and laminate)
- Embossing (laminate)
- Folding (laminate)
- Gluing (laminate)
- Spot Varnish and UV (film and laminate)
- Digital printing (laminate)
- Stamping (film and laminate)
Whether you choose Karess Film or Laminate, you can be sure that your finished piece will look as luxurious as it feels. So much so that when your client asks, “Is this really worth it?” you can confidently explain that you are elevating the way their customers experience their brand.
2. FineGrit: For That ‘Maker’ Allure
Where Karess is smooth and elegant, FineGrit is rough and tactile.
Whether you go with FineGrit (non-adhesive) Film or FineGrit Laminate (with a thermally activated EVA adhesive layer), its sandy texture provides an unexpected contrast with the softer finishes so popular today. Both make your final product feel bespoke, handmade, and deeply authentic.
Their gritty effect is created by embossing the laminate surface during manufacturing, so there are no loose particles to rub off.
Best of all, the finish is scuff-resistant and durable, making it a smart choice for pieces that will be handled often.
FineGrit can:
- Give packaging a tougher, more grounded feel
- Make a wine label seem “earthier”
- Make electronics packaging feel more durable
- Lend health and beauty products a more distinctive shelf presence
- Make cannabis packaging and business cards feel more authentic
Further Uses
- Folding Cartons
- Loyalty and Gift Cards
- Pocket Folders
- Postcards and Direct Mail
- Rigid Boxes
- Sachets
- Soft and Hardbound Book Covers
- Stand-up Pouches
- Stationery and Greeting Cards
- Three-Sided Sealed Bags
- Board Games
- Prime Labels
- Stand-up Pouches
- Stick Packs
- Three-Sided Sealed Bags
Printing and Finishing
- Offset, Flexo, Digital (film)
- Offset, UV, Screen, HP Indigo (laminate)
- Die Cutting, Folding, Gluing (laminate)
Feel the Difference for Yourself
It’s one thing to understand the importance of making your work feel as intriguing as it looks in this digital age. It’s quite another to actually feel that difference for yourself.
So be sure to request your Karess + FineGrit Sample Kit right now. It includes
- Flexible Packaging
- Postcards
- Labels
- Presentation Folder
and more.
[SAMPLE REQUESTS ARE NOW CLOSED]
As a reminder, if you are a PRO member, you can get your copy for free in the PRO portal (click the button below). Not a PRO Member yet? Explore PRO Membership
PRO MEMBERS: GET YOUR COPY HERE!
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Karess is a registered trademark, and FineGrit a trademark, of Nobelus.
