If you work with hospitality clients and want to jumpstart your creativity, you’ll want to get your hands on this new promotion from Neenah. Explore 5 addresses the 5 E’s of hospitality with five creative ideas to help enhance the guest experience at every touchpoint. All are digitally printed and produced with small production budgets. Plus, Neenah offers free digital dielines to help stretch your budget.
Whether you’re enticing customers or working to extend the relationship, Explore 5 has ideas for creating simple solutions with big impact. By combining colored and textured papers with the advantages of digital printing, you can easily and cost effectively design attention-getting pieces.
Entice: Guests are looking for a memorable experience. How do you entice them into trying your venue, or pique their interest for a special event? Try maximizing table space and a customer’s line of sight at the same time with a creative tabletop invitation. A paper with a hint of shimmer can express a party atmosphere before the message is even read.
Enter: What can guests expect once they walk through your doors? Share your brand story with a brochure that presents the promise of unmatched experiences and Instagram-worthy memories. Combining different paper textures can add depth and a level of luxury to even the smallest pieces.
Engage: Allow guests to align themselves with your brand’s mission. Draw them into a conversation with unique shapes and interesting color. Uncommon die cuts can add intrigue without breaking the budget.
Exit: What’s the parting message you want to convey? Nothing says thank you like a gift! Gifts not only make people happy, they also carry memories of the experience into your customers’ homes. Small businesses like a B&B and a local sweets shop can partner to create a memorable parting message that reminds of the experience, the location, and the local hospitality.
Extend: Long after the memories of a great stay, a great meal, or a great experience have faded, how do you build brand loyalty? Customers appreciate being recognized for their patronage, and a personal touch goes a long way. A simple mailing to say thank you or extend a special offer lets customers know you value their business. Using a highly tactile texture can increase brand recall.
“A large percentage of digital projects are produced on smooth, white paper, but one of the simplest solutions for optimizing design projects is through the use of color and texture. When you introduce the idea of different papers into the mix, you really start to see the creativity come to life,” says Greg Maze, Sales & Marketing Manager, Digital & Wide Format, Neenah.
Free Dielines. The samples in Explore 5 are just idea starters. To get you going faster, Neenah offers free downloadable dielines for each of the printed samples featured. These dielines were created specifically with digital printing in mind, letting you plan accordingly for how many pieces will fit on a digital sheet.
Neenah’s Explore series, designed by Ellie McKenzie, Farmhouse Design, is a collection of 5 printed sample promotions with a total of 50+ dielines. From announcements and brochures to menus, bottle labels and packaging, you’ll find dielines for all types of projects for digital print. All dielines are available for free download at www.neenahpaper.com/resources/dielines.
Ready to “Explore” this hospitable new promotion from Neenah? Enter to win one of 25 copies right now! Hurry, contest ends May 18th!
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ESSE, CLASSIC Stipple, CLASSIC CREST, ASTROBRIGHTS, Lunar Blue CLASSIC Woodgrain, and ROYAL SUNDANCE Papers are all registered trademarks of Neenah Paper.
Photos: StudioAlex Photography