Spotlight: Canon USA
We’ve all been there. A client calls; they have an event coming up in a few weeks. They need personalized invitations, high-end brochures, business cards, maybe even some small signage. And of course it all has to look and feel like their brand, while also catching people’s attention.
‘Would you like cream on top,’ you think…but would never say.
But here’s what you know: Offset isn’t going to cut it. Not on that tight a turnaround. And personalization? Not happening.
What you really need is a print service provider that not only has a phenomenal toner-based digital press, but also finishing equipment that can enhance your work further still by adding trimming, lamination, and unforgettable visual effects.
Hold up: Just How Good Has Digital Become?
Relax. These are no longer the days of “Do I want it fast with digital or do I want it good with offset.”
Toner-based digital presses such as Canon’s imagePRESS V Family deliver high resolution 2400 × 2400 dpi output, perfect for bringing out fine details and smooth gradients.
Things Just Got Personal
Want to create 100 personalized invitations? Two hundred? A thousand? The variable data printing aspect of digital presses makes this super-easy and economical; every piece in your run can feature different text and images.
Consistent Color, Minimum Makeready
You also don’t have to worry about color surprises on press, thanks to the real- time color controls that the imagePRESS V family presses use to keep it consistent throughout your run.
Naturally you also score instant eco-cred for your client with the relatively small amount of makeready digital requires compared to offset.
Paper Choice You Can Feel
You can go either the coated, uncoated or specialty media route. This means you can choose from many different tactile stocks that will ensure your finished pieces, from brochures to business cards, feel as intriguing as they look.
Finishing: Making it Shiny, Personal, and Long-Lasting
Now this is where consulting with your print service provider at the beginning pays off.
If they’re using systems like the Canon imagePRESS V Family paired with the nearline Skandacor LAMpro Cheetah S15 laminator, you can set up your design to take advantage of a number of powerful features, such as:
- Sleeking (a.k.a. digital foiling), including the ability to add a different foil element (in gold or silver) to every piece in your print run
- Lamination, which preserves your printed pieces for when they will be handled over and over again
- Holographic effects for high-impact graphics
- Textured laminations that lend passes, brochure covers, and other items the feel of leather, grit, or other tactile effects
In addition to a super-quick workflow, this digital printing/finishing combo also means eliminating the time and expense of having foil dies made. In addition, it enables you to produce only the number of pieces you need rather than committing to a larger order.
Experiment, Test, Improve
The added flexibility this gives you means you can stop asking, “What can we realistically pull off in time?” and focus instead on, “What will make these pieces really stand out.”
In other words, it frees you up to be, you know…creative.
You can print short runs, test variations, and refine quickly. Add foil to a logo. Use lamination not just for protection, but for contrast and feel.
And because you’re not tied to long runs, you can update messaging, adjust imagery, and respond to last-minute changes without derailing everything.
Most importantly, with this close relationship between digital printing and finishing, you can deliver work that clients love, even on a tight deadline.
And isn’t love the hallmark of any good relationship?
Request Your Digital Printing/Finishing Sample Pack
The only way to truly appreciate the power and flexibility of this pairing of toner-based digital printing and sleeking is to see – and feel – it in person.
So be sure to request your sample pack from Canon USA. (It includes the items pictured above, each printed on a Canon imagePRESS V Family press and finished using Skandacor’s LAMpro Cheetah S15 laminating equipment.)
[SAMPLE REQUESTS ARE NOW CLOSED]
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