Peacock Parfumerie Packaging


Packaging like this sweet shadow box from an artisan perfume jewelry house is a feat of structural engineering and design panache. With a nod to its vintage glamour inspiration, the package is impactful, chic and luxurious at every score, tuck and fold.

The Neenah Environment PC uncoated packaging board was the foundation for a double-hit of black, spot colors (a unique one for each fragrance), dull aqueous coating, gold foil stamping, diecutting, folding and gluing. Whew! (Now imagine withstanding the additional shelf wear at hundreds of retailers and showrooms).

As a whole, the design expertly captures the personality of the brand. Intricate foil stamping on the front panel reflects a romantic and glamorous feel. The gold foil contrasts beautifully against the black and PMS color. The font and embellishments are feminine and alluring.

All the content and many design elements fit perfectly onto this small and complex dieline. And applause is in order for the seamless crossover pattern that extends over the four frames to form the window box for the inside tray.

Peacock Parfumerie Packaging was featured as a Paper Inspiration.


Project Details

Title Peacock Parfumerie Packaging Client Peacock Parfumerie Date April 2013 Design Rosslyn Kasman Design
San Francisco, CA
Print Heather Hitchcock,
Calitho, Concord CA
Paper Neenah Environment PC
Uncoated White 18 pt.

Production Details

Dimensions 2.25” x 3.5” x 1.25” Page Count 9 perfume boxes, 2 flat cartons Print Quantity 18,000 Production Time 3 weeks Printing Method UV Offset Number of Colors Double hit black + 9 spots
(UV inks) + Dull AQ
Finishing and Binding Gold foil stamping, diecut, glue


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