Luminocity Gala 2012

The best design doesn’t live in a cloister (although those are very nice places to be on hectic days), it reflects the culture of its time. And that’s what I love about this invitation for an annual gala known for being a fashion-forward event. Drawing inspiration from the fashion forecast, the designers incorporated trending colors and styles.

And wow, what a palette! Shocking hot pink and gold – good choices for an evening dubbed “Luminocity,” and also right in line with the bright and glittery colors bucking those subdued, less optimistic hues of last season.

Laser cuts on clothes, shoes and purses were big in fashion this year, too. That makes its print appearance, in the first of two invitations, via a laser-cut doily pattern on a gold box (16 pt. Splendorlux). The second instance comes by way of gold foil stamping atop Plasma Pink Astrobrights Cover.

Any pulled-together outfit would not be complete without accessories. Gold envelopes, gold type and glossy UV coating round out this polished example of a glowing design.

Lumoncity Gala 2012 was featured as a Paper Inspiration.





Project Details

Title Luminocity Gala 2012 Client Museum of Contemporary Art Denver Date September 2012 Design Ellen Bruss Design Ellen Bruss, Mark Pinkerton Print Sprint Press Denver, CO Paper Neenah Astrobrights Plasma Pink 65 lb. Cover; Veritiv Endurance Velvet White 100 lb. Cover; CTI Paper Splendorlux Gold Metallic 16 pt

Production Details

Dimensions Box: 3.875 x 5.75 x 0.5"
Invite: 5.5 x 8.5"
Print Quantity Box: 250; Invite: 6,000 Production Cost Box: $6,365; Invite: $12,271 Number of Colors 3 colors + gloss UV coating Finishing and Binding Laser cut, emboss, foil


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