New Orleans Map with Neenah

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The emphasis on the places highlighted gives the local hot spots the attention rather than a strict, traditional map.

– Russell Shaw, Russell Shaw Design

 

Each year, AIGA holds a national design conference in a different city. In addition to speakers, vendors and networking opportunities, a great conference experience involves easily navigating the host city and exploring both iconic and off-the-beaten-path destinations.

After working with Russell Shaw Design on an Atlanta maps component for Neenah Paper’s Future Classics promotion, the paper company — the Supporting Sponsor of the 2015 AIGA conference — wanted to partner with the firm on a similar map for the host city of New Orleans as a promotional piece to hand out at the event.

The resulting map is a 5-panel foldout keepsake that showcases creative and inspiring restaurants, shops, bars, music halls and parks around five neighborhoods in the city. Each panel also has a perforated edge along the fold, so that users can separate out a single neighborhood into a 5”-x-7” print or postcard that they can frame or give away. The back of each map highlights two items with more detail — especially in terms of the conference’s theme of “revival.”

The maps were offset printed by Fey Printing with 2/2 spot color on Neenah Classic Crest Stipple Avon Brilliant White 80 lb. Cover.

“I selected the Classic line as a nod to the idea of ‘revival’ as well,” says art director, designer and illustrator Russell Shaw. “While the Stipple provides a rich textural backdrop, the Avon Brilliant White lets the colors really pop.” The hand-lettered titles, vintage filigree and imperfect lines highlight the Southern Gothic nature and joie de vivre of New Orleans. The 3-color print of the black contrasting with the bright, warm orange is striking and stands out in vivid NOLA fashion.

Design Credits:
Art Director, Designer, Illustrator: Russell Shaw
Marketing Communications Manager: Sarah Baker (Neenah)
Copywriters: Sarah Baker, Russell Shaw, Alexa Pulitzer
Artist Interview: Alexa Pulitzer

Printer Credits:
Print Production Manager: Carrie Otto (Neenah)
Printing Partner: Fey Printing (Special thanks to Scott Gasch and Paul Siekert)

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Project Details

Title New Orleans with Neenah Client Neenah Paper Date October 2015 Design Russell Shaw Design Print Fey Printing Wisconsin Rapids, WI Paper Neenah Classic Crest Stipple Avon Brilliant White 80 lb. Cover

Production Details

Dimensions Folded: 5 x 7"; flat: 25 x 7" Printing Method Offset Number of Colors 2 colors Finishing and Binding Perforation along folds




2 Comments
  1. JC 5 months ago

    How do I purchase one?

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