Zephyrfest 2013: A Moroccan Experience

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What would it take, visually speaking, to transport you to an exotic location (Morocco, say) for the evening? Rich paper, metallic inks, intricate laser diecutting, evocative images? This incredible invitation package for an annual fundraising gala is a first-class ticket to such a place … the land of design ahhhhhh.

The number of moving parts that comprise the suite could have easily tripped up a less talented team, but this designer creates a flawlessly cohesive and exciting result.

There is a seamless blending of lovely papers (Mohawk Loop Antique Vellum in Coco, Gruppo Cordenons Stardream Bluebell, Neenah Eames Pacific Blue, Gruppo Cordenons Ivolution) and unconventional printing techniques. Subtle undertones of layered metallic PMS colors add depth to the rich coco paper. A blue foil treatment matches perfectly to the bluebell paper.

My favorites … the exquisite lasered diecuts, which greatly impact the design with intricate detail and three-dimensional shadowing … Moroccan patterns and handcrafted architecture that inspire the diecut edges and windows throughout the various pieces.

Zephyrfest 2013: A Moroccan Experience was featured as a Paper Inspiration.

 

Project Details

Title Zephyrfest 2013:
A Moroccan Experience
Client St. Mary Central High School Date February 2013 Design Miron Construction Co., Inc.
Sarah Parker
Print The Printery, New Berlin, WI
Laser Excel, Green Lake, WI
Paper Mohawk Loop Antique Vellum
Coco 110 lb. Cover
Gruppo Cordenons Stardream Bluebell 105 lb. Cover & 80 lb. Text
Neenah Eames
Pacific Blue 80 lb. Text
Gruppo Cordenons
Ivolution 81 lb. Text

Production Details

Production Time 3 months Printing Method Offset, digital, laser Number of Colors CMYK Litho, CMYK Digital, Digital Varnish, PMS Metallic (8221, 8622, 8383 and 8203), API Matte Foil (7825),
Kurz Foil Luxor (326)
Finishing and Binding Foil, laser cut, gate fold, hand assembled, sealed closure, layered body trim, clear coil concealed bind


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