More than 700,000 views (and counting), 15,000 shares, 20,000 saves – what is it about this brochure that got Instagram talking?
What at first looks and feels like a heavy 10-page brochure transforms into an enormous map of the art museum for which it was made, thanks to a smart twist on a poster fold.
So what’s the secret? Find out in the video above!
For more on this clever piece, go here!
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