The Print Handbook

andy_brown_print_handbook

Inspired by a big dilemma brought on by what often doesn’t get taught in design school – preparing files for printing – Andy Brown designed a small but mighty manual. Now in its third printing, The Print Handbook presents critical, basic information in a clean and concise way.

Getting viewers to read is a big challenge for any designer – even if the audience is interested. Brown does this well. The 28-page booklet is a user-friendly length and its 4.7 x 7 size handy enough to take anywhere or store computer-side. Visually, the CMYK plus bright green spot color is engaging.

The mix of stocks was not only needed for illustrative purposes, but was beautiful to look at and delightful to touch. A Sirio Lime uncoated cover stock paired with metallic silver ink sets a fresh tone. I really liked the illustration on the cover as well. I’ve seen a lot of graphics depicting press rollers with paper and thought the pattern here was fun.

 

Project Details

Title The Print Handbook Client The Print Handbook Store Date October 2014 Design Andy Brown Print Boss Print
London, UK
Paper Fedrigoni Sirio Lime 290gsm, Fedrigoni Materica Gesso 120gsm, Fedrigoni Matt Plus 130gsm, Fedrigoni Freelife Gloss 130gsm

Production Details

Dimensions 119 x 178 mm Page Count 28 + 8 page cover Print Quantity 5,000 Production Time Approximately 4 weeks Printing Method Offset Number of Colors CMYK + PMS 376 Finishing and Binding Saddle stitch


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