Perennials Rug Brochure

David Sutherland, Inc._perennials

The distinctive characteristic described in this brochure for fine rugs has a lot in common with fine paper – “they perform as beautifully as they look and feel.” Exceptional designers like Tom Nynas, creative director at David Sutherland, Inc., understand this and know how to use paper to create a sense of place and mood. From first page to last, it’s a luxurious experience.

All the design elements are just different enough to convey unique styling and personality. A slightly-larger-than-normal size (9.5 x 12.75) immediately sets the piece apart. The felt finish of the Mohawk Via pairs perfectly with the brand’s message of a sensuous feel. The uncoated sheet adds an intimate quality to the beautiful images that show off the vividness and brightness of a warm, sunny day.

Big, bold reverse-to-white headlines have been register embossed on every page – adding even more texture for our fingers. French folds lend extravagance to the look, but also serve to hide the deboss effect on the back side of the sheet. A special tip of the hat goes to the production team that perfect bound such a tiny spine.


Project Details

Title Perennials Rug Brochure Client David Sutherland, Inc. Date June 2014 Design David Sutherland
Tom Nynas
Print Quad Williamson Printing
Dallas, TX
Paper Mohawk Via Felt Bright White
65 lb. Cover, 80 lb. Text

Production Details

Dimensions 9.5 x 12.75" Printing Method Offset Number of Colors CMYK + 2 spot colors
(PMS 582, 11)
Finishing and Binding French folded pages,
perfect bound


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