Power. Beautiful. Natural. What woman doesn’t want to be all those things? This tagline of ideals for Juliana, the women’s mountain bike brand, comes to life in its own unique way through a series of personal stories and strong visual language.
A perfect-bound catalog, produced for visitors attending the fall bike shows, and a series of hangtags, created to set these special women’s bikes apart, evoke an in-the-moment outdoor experience.
The design team at Un- uses tactile, uncoated Finch Fine and 4-color photos (both portraits and action shots) to convey an honest and sincere understanding of the dirt-under-her-fingernails woman who loves the sport.
Favorite elements: Contrasting materials on the hangtags – rustic twine with shiny silver foil on the logo – was especially appealing. The large white numbers on the catalog pages provided a nice visual pause to the highly saturated spreads.