Juliana Brand Look


Power. Beautiful. Natural. What woman doesn’t want to be all those things? This tagline of ideals for Juliana, the women’s mountain bike brand, comes to life in its own unique way through a series of personal stories and strong visual language.

A perfect-bound catalog, produced for visitors attending the fall bike shows, and a series of hangtags, created to set these special women’s bikes apart, evoke an in-the-moment outdoor experience.

The design team at Un- uses tactile, uncoated Finch Fine and 4-color photos (both portraits and action shots) to convey an honest and sincere understanding of the dirt-under-her-fingernails woman who loves the sport.

Favorite elements: Contrasting materials on the hangtags – rustic twine with shiny silver foil on the logo – was especially appealing. The large white numbers on the catalog pages provided a nice visual pause to the highly saturated spreads.


Project Details

Title Juliana Brand Look Client Juliana Bicycles Date August 2013 Design Andrew Johnson, Kathrin Blatter Print Calitho
Concorde, CA
Paper Finch Fine

Production Details

Dimensions Catalog: 7.5 x 9.5"
Hangtags: 3.25 x 5.75"
Page Count 4 Print Quantity Catalog: 7,000
Hangtags: 3,000
Production Time 2-3 weeks each Printing Method Offset Number of Colors CMYK Finishing and Binding Hangtags (4 different):
foil, strings


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