Bloom Winter Catalog


The design, photography and printing of this fine furnishings and decor catalog exemplifies why CMYK on lovely paper is still so powerful for marketing, for conveying mood and identity.

Otherworldly photographs of jewelry, furniture, rugs, artwork, pillows and gifts are beautifully reproduced on 100 lb. Accent Opaque Smooth Text. Solid blocks of color, which change on each two-page spread, perfectly complement the images. The muted palette is rich, warm and luxurious.

I really like the long sleek 10 x 6 size as it looks and feels sumptuous and is not a typical format. The typography combines script and block san-serif that complements the intricately detailed catalog offerings and still remains eminently readable.


Project Details

Title Bloom Winter Catalog Client Bloom Date November 2012 Design Design: Mark Pinkerton
Art Direction: Ellen Bruss
Print Sprint Press
Denver, Co.
Paper International Paper Accent Opaque Smooth White 100 lb. Text

Production Details

Dimensions 6" x 10" Page Count 20 + self cover Print Quantity 12,500 Production Cost $9,099 Production Time 2 weeks Printing Method Offset Number of Colors CMYK Finishing and Binding Saddle stitch


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