2013 Brand New Conference Program


In September, UnderConsideration sponsored a one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners. This book was a conference keepsake celebrating the work of the speakers and the support of the sponsors. No pressure there.

The standout element of this design has to be the dust jacket with its laser-cut grid pattern and hand-embroidered logo (it took three minutes apiece to complete the sewing). The idea was developed as part of a larger identity for the conference that relied on a grid of pixels and a very thin logo graphic.

Hidden under the Eclipse Black Royal Sundance dust jacket is the other strong element in the identity’s palette – a bright yellow cover (smooth yellow Britehue) where you see that thin logo repeated as it wraps around the perfect-bound spine.

The whole is unified through strong color blocks from the palette that introduce each speaker page and that same dot grid pattern that makes a subtle appearance on all text pages (smooth Classic Crest).

Project Details

Title 2013 Brand New Conference Program Client UnderConsideration Date September 2013 Design Armin Vit, Bryony Gomez-Palacio Print Quantum Group Morton Grove, IL
Lightwave Laser Santa Rosa, CA
Paper Neenah Classic Crest Avalanche White Smooth 80 lb. Text,
Neenah Royal Sundance Eclipse Black 100 lb. Cover,
Mohawk Britehue Yellow Smooth 65 lb. Cover

Production Details

Dimensions 6" × 9" Page Count 76 + Cover Print Quantity 600 Production Cost Program: Sponsor-paid
Jacket: $556 for laser-cutting
Production Time 2 months Printing Method Digital, laser-cutting Number of Colors CMYK Finishing and Binding Perfect-bound, hand-embroidered


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