Crisp silver foil stamping, a turned-edge box and lots of custom diecutting. Voila! Premium, VIP packaging. Easy peasy. These finished pieces may look like a snap, but there’s a keen attention to detail and an expert collaboration at work here.
Samsung teamed with TracyLocke who in turn partnered with Structural Graphics to enhance the brand experience of their new devices. Craftsmanship is evident in the design, engineering and execution. The overall look is sophisticated and engaging.
While each package is versioned to the individual needs of multiple cellular carriers, the quality stock and consistent visual language unify the project.