A as Antiga

327-antigua-1

While I can’t read of word of Italian, the language this marketing collateral is written in, the concept, design and execution of this promotion conveys a very clear message: printing excellence is the hallmark of Grafiche Antiga.

The piece was designed for a major printing company in Italy that has a reputation for fine work. This marketing brochure is no exception. I like the choice of the Arjo Wiggins CX22. The stock speaks to the newspaper inspiration, but gives the tabloid format a very upscale look and feel.

The pages with illustrations and typography really shine: the front cover with its strong red background and lowercase “a” in white, the question mark made of contoured lines, red and gray stripes punctuated by two large arrows, multi-color polka dots, and the overlapping question marks are each strong enough to be posters (kind of wish they were).

Infographics are rendered in a way that conveys a sense of speed, modernity and flair. Combining photos of the plant and people as well as project shots lend personality and a human touch.

 

Project Details

Title A as Antiga Client Grafiche Antiga Date January 2013 Design Teikna Design Inc.
Claudia Neri & Ilaria Colombo
Print Grafiche Antiga spa
Treviso, Italy
Paper Arjo Wiggins Conqueror
CX22 100 g

Production Details

Dimensions Tabloid Page Count 36 Print Quantity 5,000 Production Time 2 weeks Printing Method Offset Number of Colors CMYK Finishing and Binding Saddle stitched, newspaper format folded in half


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