Change the World From Here


This brochure, designed for the University of San Francisco, beautifully shows us exactly where “here” is. Readers are introduced to the school’s identity, philosophy, facilities and faculty on each warm, colorful page.

Through situational photographic portraits and uncoated stock, the perfect-bound piece reaches out in a very personal way. The silky feel of the Mohawk Via Satin Cover and Text puts us immediately at ease as the crisp, detailed 4-color photos bring the campus to life.

The superbly crafted spreads contain full-bleed crossover images punctuated by short-width pages that must also cross over and perfectly match their full-width counterparts.

Copy providing statistics is creatively designed and functionally organized. The large type used for the numbers, vertically reading heads, and just the right mix of fonts create interest and call attention to important details.


Project Details

Title Change the World From Here Client University of San Francisco Date June 2012 Design Art Director: Kit Hinrichs
Design: Takayo Muroga
Photography: Andy Goodwin
Print Blanchette Press
Vancouver, Canada
Paper Mohawk Via Satin Radiant White 100 lb. Cover and Text

Production Details

Dimensions 9" x 12" Print Quantity 10,000 Production Time 6 weeks Printing Method UV Lithography Number of Colors 8 colors Finishing and Binding Perfect binding with short pages

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